Our goal was to create a consistent process, messaging platform, and visual identity across all UnitedHealthcare Community & State influencer communications.
With the execution of this style guide we created a professional, cohesive, fully-integrated suite of materials
that can easily be accessed and distributed.
that can easily be accessed and distributed.
Audience:
B2B Internal and External Influencers
B2B Internal and External Influencers
Role:
Execution of master brand
Development of design templates, print and digital
Photography guidelines
Style guide creation
Develop a consistent messaging platform
Presentation and training of new visual identity system to leadership and marketing partners
Execution of master brand
Development of design templates, print and digital
Photography guidelines
Style guide creation
Develop a consistent messaging platform
Presentation and training of new visual identity system to leadership and marketing partners
