Creative professional with experience in graphic design, creative strategy, strategic marketing, management and studio operations. Providing a unique hybrid of strategic creativity and a passion for operations and building design teams, I welcome creative challenges of all sizes.
I live in Chaska, MN with my husband, two kids and two pups. I enjoy creating abstract art in my home studio. You can follow along with my creative journey at heididerner.art.
Below you can learn more about my experience, skills, enneagram and strengths finder profiles.
Cheers!
Education
Minneapolis Community & Tech
2002-2004
Graphic Design
Minneapolis Community & Tech
2002-2004
Graphic Design
St. Cloud State University
1999-2001
Aviation Management & Public Relations
1999-2001
Aviation Management & Public Relations
Skills
Personal
Creative Strategy
Innovation
Workflow/Process Development
Team/Resource Building
Resourceful
Adaptability
Critical Thinking
Personal
Creative Strategy
Innovation
Workflow/Process Development
Team/Resource Building
Resourceful
Adaptability
Critical Thinking
Technical
Adobe Creative Suite
Microsoft Office Suite
Sketch
Keynote
Figma
Opal
Workfront
Health Care Knowledge
B2B/Influencer Marketing
B2C – Acquisition & Member Marketing
Adobe Creative Suite
Microsoft Office Suite
Sketch
Keynote
Figma
Opal
Workfront
Health Care Knowledge
B2B/Influencer Marketing
B2C – Acquisition & Member Marketing
Sr Creative Designer
UnitedHealthcare Government Programs
Feb 2020 – Present
UnitedHealthcare Government Programs
Feb 2020 – Present
Responsible for creating designs that communicate our brand in a thoughtful and logical way.
Provide creative leadership in Marketing Communications project, both internal and external facing.
Developed a creative services model to promote more efficient and effective workflow management.
Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.
Manage and mentor Graphic Designers on the team.
Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.
Provide creative leadership in Marketing Communications project, both internal and external facing.
Developed a creative services model to promote more efficient and effective workflow management.
Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.
Manage and mentor Graphic Designers on the team.
Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.
Senior Art Director
UnitedHealthcare Community & State
May 2012 – Feb 2020
UnitedHealthcare Community & State
May 2012 – Feb 2020
Responsible for creating designs that communicate our brand in a thoughtful and logical way.
Provide creative leadership in Marketing Communications project, both internal and external facing.
Developed a creative services model to promote more efficient and effective workflow management.
Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.
Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.
Provide creative leadership in Marketing Communications project, both internal and external facing.
Developed a creative services model to promote more efficient and effective workflow management.
Create both traditional print (brochures, campaign collateral, direct mail, B2B, B2C) and digital (landing pages, HTML emails, website layout, app layout, social media creative) designs.
Support Executive Leadership with presentation design, business planning creative support, strategic visual creation.
Design Services Director
Futura Marketing
Dec 2010 – May 2012
Futura Marketing
Dec 2010 – May 2012
Manage 3 graphic designers, focusing on quality of work and meeting our yearly revenue goal.
Hire and manage pool of freelance designers and copywriters.
Oversee creative yearly budget, project estimates and billable hours.
Manage talent development and proper training of the design team, along with researching industry trends and plan for future agency needs.
Provide creative leadership on all accounts, ensure alignment with the client brand and messaging.
Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained.
Hire and manage pool of freelance designers and copywriters.
Oversee creative yearly budget, project estimates and billable hours.
Manage talent development and proper training of the design team, along with researching industry trends and plan for future agency needs.
Provide creative leadership on all accounts, ensure alignment with the client brand and messaging.
Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained.
Sr. Graphic Designer
Futura Marketing
Oct 2007 – Dec 2010
Futura Marketing
Oct 2007 – Dec 2010
Lead designer on the Häagen-Dazs and Ecolab accounts.
Responsible for creating designs that communicate the brand and messaging of the client.
Lead internal project team in creating optimal creative solutions.
Develop internal processes to streamline daily workflow, i.e., the creative schedule, and other processes.
Build and manage a growing creative department from 1 full-time designer to 4 with a pool of additional resources at the ready.
Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained
Responsible for creating designs that communicate the brand and messaging of the client.
Lead internal project team in creating optimal creative solutions.
Develop internal processes to streamline daily workflow, i.e., the creative schedule, and other processes.
Build and manage a growing creative department from 1 full-time designer to 4 with a pool of additional resources at the ready.
Art direct photoshoots, work with the photographer and client to ensure the vision of the concept/brand is maintained
Graphic Designer
Futura Marketing
Nov 2006 – Oct 2007
Futura Marketing
Nov 2006 – Oct 2007
Execute effective and impactful design solutions to communicate the main message to fulfill client expectations.
Collaborate with the project team to explore creative concepts, key messages and communicate project challenges.
Execute production modifications and ensure quality and flawless work.
Maintain and archive critical project files.
Collaborate with the project team to explore creative concepts, key messages and communicate project challenges.
Execute production modifications and ensure quality and flawless work.
Maintain and archive critical project files.
Graphic Designer
Brandow Creative
May 2004 – Dec 2006
Brandow Creative
May 2004 – Dec 2006
Worked on a range of projects from sales collateral, tradeshow graphics, packaging, environmental signage and design to event planning.
Provided design and production services.
Work with vendors to determine the optimal solution for the project.
Present creative concepts and solutions to the client.
Provided design and production services.
Work with vendors to determine the optimal solution for the project.
Present creative concepts and solutions to the client.
As an enneagram 4w5, a fantastic combination of the Individualist and the Investigator, I live a life full of creativity, a desire to know more and the ability to look at the world through a lens of curiosity and creative problem solving.
