Executive leadership was in need of a way to professionally present health plan and state specific information to state policy makers, lobbyists, Medicaid directors and governors.
The solution was to develop an interactive PDF that presented like an extension of our website. It needed to work at in-person meetings, trade shows and also able to download and view without added commentary.
Imagery and graphics were chosen to reflect the state demographics and their ongoing commitment to the communities they serve. Messaging was tailored to the state's specific needs and highlights.
Audience:
B2B Internal and External Influencers
B2B Internal and External Influencers
Role:
Concepting/ideation of a new innovative communication tool
Execution of concept
Template design
Oversee design and production of 28 profiles, with updates each year
Concepting/ideation of a new innovative communication tool
Execution of concept
Template design
Oversee design and production of 28 profiles, with updates each year
