To comply with the paperless by 2025 initiative, the marketing team was looking to take the welcome kit, consisting of over 10 touchpoints, and reduce the amount of mailings that a new member receives when they sign up for a plan.
The creative team was challenged to rethink the content and the ways were are communicating with our members.
The creative team was challenged to rethink the content and the ways were are communicating with our members.
Audience:
New Members
New Members
Role:
Audit existing touchpoints and make recommendations for future state
Lead the creative team in developing 2 systems for the marketing team to test
Execute the system for web, email and printed materials
Audit existing touchpoints and make recommendations for future state
Lead the creative team in developing 2 systems for the marketing team to test
Execute the system for web, email and printed materials
