The desire was to create a series of Marketing Playbooks for the five lines of business. Each Playbook was to showcase the strategy, creative, channels and resources for the plan year.
The ask was to create an offline interactive piece that could be update year over year and be shared internally and with outside partners.
The ask was to create an offline interactive piece that could be update year over year and be shared internally and with outside partners.
Audience:
Internal Employees & Partners
Internal Employees & Partners
Role:
Work with leadership to ideate a solution for the presentation of the information
Create a template to be executed as an interactive PDF
Design and layout of the 50+ pages for five versions
Working with business partners to update every year
Work with leadership to ideate a solution for the presentation of the information
Create a template to be executed as an interactive PDF
Design and layout of the 50+ pages for five versions
Working with business partners to update every year
