Develop an integrated promotional campaign for a new line of sundaes over a period of four months.
Worked with the client team to develop the creative strategy and concept direction. Art directed a 3 day photoshoot of products and ingredients Lead a team of 2 designers and a copywriter to develop the creative look for each of the concept strategies. Supervised the design and productions phase of the project.
Worked with the client team to develop the creative strategy and concept direction. Art directed a 3 day photoshoot of products and ingredients Lead a team of 2 designers and a copywriter to develop the creative look for each of the concept strategies. Supervised the design and productions phase of the project.
Audience:
Consumer
Consumer
Role:
Creative Strategy
Concepting
Photo shoot Coordination & Direction
Photo Retouching
Supervise Design & Production
Creative Strategy
Concepting
Photo shoot Coordination & Direction
Photo Retouching
Supervise Design & Production
