Capture Medicaid recipients who are losing coverage with Individual and Family Plans available from UnitedHealthcare.
Development of a digital campaign to advertise the benefits of UHC.
Development of a digital campaign to advertise the benefits of UHC.
Audience:
Non-UHC Members who may or may not currently receiving Medicaid benefits, losing them through redetermination, or know what redetermination is.
Role:
Work with marketing to develop the main messaging
Develop concepts for digital and social ads
Storyboards for YouTube videos, art direction of animation
Work with marketing to develop the main messaging
Develop concepts for digital and social ads
Storyboards for YouTube videos, art direction of animation
