The challenge was to refresh the signature Dazzler product line. We needed to develop new creative that married the Häagen-Dazs corporate branding and Shops branding. I coordinated and directed a 3 day photo shoot of the products and ingredients, all Häagen-Dazs products are shot with real ice cream and ingredients.
Audience:
Consumer
Consumer
Role:
Creative Strategy
Concepting
Photo shoot Coordination & Direction
Photo Retouching
Supervise Design & Production
Creative Strategy
Concepting
Photo shoot Coordination & Direction
Photo Retouching
Supervise Design & Production
