Through Their Eyes Member Stories
The Through Their Eyes campaign communicates our members stories, health care journeys, and demographics. Create clear, simple, engaging Through Their Eyes communications that demonstrate good design sense and tell a consistent story. Utilize national member persona research for each execution.
The Through Their Eyes campaign communicates our members stories, health care journeys, and demographics. Create clear, simple, engaging Through Their Eyes communications that demonstrate good design sense and tell a consistent story. Utilize national member persona research for each execution.
Audience:
Internal employees and stakeholders
Internal employees and stakeholders
Role:
Develop creative execution strategy
Concept Ideation and design
Design and create print and digital assets
Plan and art direct on location photo shoots in our members homes
Develop creative execution strategy
Concept Ideation and design
Design and create print and digital assets
Plan and art direct on location photo shoots in our members homes
Main concept image
Member story
Environmental graphics
Inforgraphic
Persona execution
Photo direction
